Starwood Hotels is branching out its boutique brand to Cleveland, Ohio. Aloft Cleveland Downtown is scheduled to open in early 2013 as part of the Flats East Bank development, which is being touted as Cleveland’s newest, upscale mixed-use complex.
The new Aloft Cleveland will offer 150 guest rooms, all featuring the typical tech amenities and including a social environment for guests to mix and mingle. Read the rest of this entry »
Starwood’s budget brand Aloft will make its New York debut this summer, opening up a stylish hotel in Harlem. The Aloft Harlem will be the first Aloft property in New York City and the first hotel to open in Harlem in more than 40 years.
Aloft was created to offer guests an urban-inspired hotel at a budget price. The Aloft hotels feature stylish guest rooms, up-to-date technology and public spaces for guests to mingle and make plans. Currently, there are more than 40 Aloft hotels open around the world since the brand’s launch in June 2008, but New York was a market the hotel was eager to tap. Read the rest of this entry »