From the International Hotel Investment Forum (IHIF) in Berlin, Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announces plans to open 50 new hotels in its Europe, Africa and Middle East (EAME) division by 2012. And with the recent opening of the Sheraton Bratislava Hotel – along with 13 additional hotels slated to open this year – the division is firmly on track to reach this goal.
“With more than 240 hotels in 55 countries in EAME, we currently have a large enough footprint to enjoy the benefits of being an established and leading hotel operator in the most highly sought-after markets,” said Simon Turner, President of Global Development. “That being said, there are still numerous markets in this vast division where we have an opportunity to launch our nine distinct and compelling brands – as evidenced by the debut of the Sheraton brand in the Slovak Republic.” Read the rest of this entry »
